Daire Mcewen

https://www.youtube.com/watch?v=828hem8JHpU

1. artist name/logo 2. menu bar with various links to tour dates, tickets and other content 3. news about the artists latest work 4. upcoming events and work 5. both images and videos of the artist 6. links to social media 7. bright colours to match the dance genre

Monstercat is a record label for a dance music artists and was voted the best dance label of 2017 at The dance music awards. The home page has a mainly black and white colour palette which matches the colours in the album art work displayed on the page. This creates synergy between the two which make the two pieces digitally convergent. The font in the menu bar is very basic in order to create a clean and professional aestehtic; this also better presents the artists albums by making their more colourful fonts stand out more. The logo is next to the company name in the the top left corner and stands out against the white background however is relatively small compared to the other contents of the page. This puts more emphasis on the artists work in an effort to represent them better. When you click on a certain artists page the background fill with their picture to give the viewer a better idea of the who the artists is which strengthens the relationship between the target audience and...

1. The video follows separate groups of teenage boys and girl through their summer holidays including festivals, beach trips and any other daily occurrences. 2. Follows two separate groups of friends through their time at one festival 3. Shows the difference in lifestyle between a group of skaters and another group during one day

1665- The Oxford Gazette was the first newspaper in Britain 1702- The Daily Courant was the first daily newspaper 1915- The Sunday Pictorial was first published and would become The Daily Mirror 1922- The BBC was established 1928- The first animated film with sound was released by Disney 1936- The first television broadcast 1939- The first FM radio station was created 1936- The first colored advertisement appears in the Glasgow daily record 1946- The blue network, part of NBC became the American Broadcasting Company (ABC) 1950- Small portable radios were invented so they could be carried around 1952- The number TVs in households grew to 20 million 1953- The general council of press is established 1953- Colour broadcasting becomes available in America for the first time 1960- TV overtakes newspapers as a source for information 1964- The Sun is created 1969- The Public Broadcasting Service (PBS) is created in America 1971- The standard time for commercials goes from 60 to...

My perfect audience member is somewhere between Mainstream and urban but not exclusively. The genre of the song is dance, and more specifically, jump up drum and bass which has become very mainstream in many areas of youth culture. The video will depict very typical activities for young people such as parties, festivals and just hanging out having a good time which emphasizes the idea of living for the weekend. This person will be all about having the best time they can while they still can. They will most likely wear fashionable mainstream clothes but also the video will include slightly more alternative street wear which will attract more "alt" groups such as skaters.