Daire Mcewen

1. The video follows separate groups of teenage boys and girl through their summer holidays including festivals, beach trips and any other daily occurrences. 2. Follows two separate groups of friends through their time at one festival 3. Shows the difference in lifestyle between a group of skaters and another group during one day

1665- The Oxford Gazette was the first newspaper in Britain 1702- The Daily Courant was the first daily newspaper 1915- The Sunday Pictorial was first published and would become The Daily Mirror 1922- The BBC was established 1928- The first animated film with sound was released by Disney 1936- The first television broadcast 1939- The first FM radio station was created 1936- The first colored advertisement appears in the Glasgow daily record 1946- The blue network, part of NBC became the American Broadcasting Company (ABC) 1950- Small portable radios were invented so they could be carried around 1952- The number TVs in households grew to 20 million 1953- The general council of press is established 1953- Colour broadcasting becomes available in America for the first time 1960- TV overtakes newspapers as a source for information 1964- The Sun is created 1969- The Public Broadcasting Service (PBS) is created in America 1971- The standard time for commercials goes from 60 to...

My perfect audience member is somewhere between Mainstream and urban but not exclusively. The genre of the song is dance, and more specifically, jump up drum and bass which has become very mainstream in many areas of youth culture. The video will depict very typical activities for young people such as parties, festivals and just hanging out having a good time which emphasizes the idea of living for the weekend. This person will be all about having the best time they can while they still can. They will most likely wear fashionable mainstream clothes but also the video will include slightly more alternative street wear which will attract more "alt" groups such as skaters.

Cinematography Establishing shots at the beginning to set the scene/mood establishing shots often include panning shots from a high angle long shot but not always Medium and close up shots for the majority of the video to show detail and expression The lighting depends on the type dance song, as my choice is not really a club song and has a strong reggae influence the lighting will be bright and sunny and filmed mainly outside in the summer. Sound The song. No diegetic sound included. Editing At the start of the song the tempo is much slower which allows for longer cut rates on the establishing shots. Once the beat kicks in the tempo increases and so will the cut rate to match. After effects can be included during editing to change the colour palette which alters the look of the video. Fade transitions will be used in certain parts of the song to emphasize the relaxed reggae vibe. effects such as layering translucent shots onto one another can increase the complexity ...

Who Knows feat. Chronixx - Shy FX remix This video is one of my favorite Shy FX videos because of the relaxed vibe it gives because of its use slow motion and a mixture of quick and slower paced cutting rates. The video is set in what appears to be Jamaica which allows the video to include many beautiful shots of the landscapes which only adds to the feel of the song. The fading transitions at the start of the video are very effective because at that point the song is much slower which creates a relaxed mood during the establishing shots. It is also very similar to how I want the start of my video to look because the song i have chosen is also slow and chilled at the start with strong reggae influences. Original Nuttah - Shy FX & UK Apachi The use of a fish eye camera lens in this video is very appealing to me as it allows the filmer to get very close to the artists and still get a lot of other mise-en-scene in the shot. It also creates a low budget, rough aesthetic whi...