Minecraft: Institutions and Audiences
When Minecraft was first created it was made by a small independent company called "Mojang" which meant the game had a very low budget and no marketing plans at all. This meant that the game was spread by word of mouth between small gaming communities which is very unusual for such a successful game. Minecraft is unlike many other games due to its endless possibilities and lack of any story which allows the gamer to do virtually anything they want. Another unique part of the game is that is a building/crafting game which is a genre that has never reached anywhere near the level of success that Minecraft has and when Jens Bergensten was asked why he thinks this is, he replied; “It’s the way that you build in the first-person perspective, and you only interact with one block at a time. It’s also very open-ended. It doesn’t tell you what to build.” However in September 2014 Microsoft bought Mojang for £2.5 billion which shocked the whole gaming community because the whole id...